The China Corporation was invited by the Chinese Marketing Research Center to attend an arts and science convention about ‘case studies on experience marketing’ on the 17th of November. Professor Oh Gum Bong from the University of Beijing presented a paper titled “the main ingredients and operative methods of experience marketing: a case study on Ceragem Korea” at this convention hosted by the Namchang Aviation University. 
The presentation drew the audience’s attention by analyzing Ceragem’s free experience marketing using 
the theater experience model theory.

Mr. Kim Jung Ro, the vice chief accountant for the China Corporation who attended the convention, stated that “Ceragem is very interested in the development of academic research on experience marketing, and we hope that more specialists will be able to participate in such research.”

The Chinese Marketing Research Center is a nonprofit academic institution that focuses on researching marketing theory and then putting it into practice. It was established by marketing professors from various countries such as China, the US, the UK, and Hong Kong. The specialists from the center carried out their research on free experience marketing at 6 Ceragem centers in Beijing, Shanghai, Jinan, and Shenyang etc. (since this October). Their research findings will be presented in the form of an essay towards the end of December.