[Ceragem Group] 

Ceragem Group CEO, Mr. Lee, Whan-seonwas selected as one of the business leaders to accompanyPresident Park, Geun-hye on a trade mission in China. Global health care companyCeragemhaving business in 70 countries around the world is running business very actively in China. Fifty percent ࿒) of Ceragem’stotal sales is generated from China.Ceragemis going to do its best to be a bridgehead for vital economic trade between Korea China while accompanying President Park, Geun-hye.

Ceragem celebrates 12 years anniversary of having business in China this year. Currently, Ceragem owns 2 distribution companies in Beijing Qindio as well as 3 factories in Tenjin, Yanji Xiuyan. Ceragem’s business is growing every year earning reliability from local Chinese. Ceragem’s main product, thermal massager became an essential health product by taking 70 of the market share in the Chinese thermal massager market. Ceragem’s thermal massager is recognized for its high technology by combining the principal of oriental medicine modern high technology. Ceragem’s thermal massager was listed as “well-known br” in China in 2011. The “well-known br” supervised by Chinese government agency, the br name which has significant public awareness reliability meeting the evaluation criteria. The br name is evaluated for the level of public awareness in China overseas, total sales amount company’s business activity. For Korean companies, only 3 companies such as Samsung LG obtained “well-know br” status. Ceragem is the first small medium sized Korean company named a “well-known br” in China. With that Ceragem is acknowledged as a premium br reliable company among Chinese customers.

In addition, Ceragem is taking the lead for social responsibility contributing to thelocal communities in China. Ceragem received award for “Best Company Accomplished Social Responsibility for Healthy China” at the ceremony of “Healthy Chinese temple (盛典)” which is the most authoritative award ceremony in the heath care field in China last year. It was the first time for the foreign company to receive this award. Ceragem has been contributing 350 million won for scholarship to support education of the students from low income households in Yanji area since 2007. Ceragem has been carrying out social responsibility in various fields to promote public health, reduce medical expense modernize Chinese traditional medicinethrough the development of good medical devices. Also, Ceragem provides free job training to local people to support their employment. 

Ceragem is planning to exp its business to various life health care fields such as functional health food, water purifier, air cleaner personal diagnostic device in the future. 

Meanwhile, there has been great progress in the relationship between Korea China for the last 20 years since the establishment of diplomatic relationship. President Park, Geun-hey’s visit to China on June 27 for 3 days will be a turning point for Korea China to take off for another 20 years of great relationship by ting a future vision to accomplish it.  

The slogan for this state visit to China invited by Premier of China, Xi Jinping, is “journey of building heart trust”. 

This slogan shows a firm will cement the strategic cooperation relationship with China by establishing a close bond with the leadership of Chinaconsidering the current situations of Korean peninsula as the visit is happening at the very important timing politically, economically internationally. 

Especially, this visit to China received a lot of attention with the large scale of business group accompanied on a trade mission. 71 business leaders will be accompanied on this trip which is the biggest scale ever made in Korea. More than half of the business leaders are from the small medium sized companies. The number is much higher than the one of CEOs from the large companies  the directors of association groups. 

The trade mission group on this trip shows President Park, Geun-hye’s will to promote small medium sized companies create economy. This special group was selected based on the criteria such as a company invested to China aggressively, a company expected to generate business from this visit, a company to be helpful in proliferating Hallyu (Korean Wave), a manufacturing company running business over 10 years a company targeting Chinese market.