China : A Presentation of collected papers called 「Theory on Experience Marketing」 focusing on Ceragem's experience marketing was held

In the afternoon of March 30, a presentation of collected papers called 「Theory on Experience Marketing」 which focuses on Ceragem's experience marketing was held at Beijing University. Professor Guo Guo Qing who is the representative of the National People's Congress and a professor at the  Ren Min University of China cooperated with the Marketing Research Center of China(MRCC) since last September to proceed with the 'Research on Ceragem Experience Marketing'. 「Theory on Experience Marketing」which focuses on discussions and valuations was published last month. This presentation was held by the supervision of the MRCC. 

General manager Jang Do-geun and vice general manager Kim Jeong-ro of the Chinese corporation participated at this presentation. Vice secretary Li Jin of the Chinese Consumers Association, superintendent Ryu Hong Wui of the Department of Commerce of the Chinese central government, secretary manager An Shao Peng of the Chinese Market Society, professor Ding De Zhang of the National School of Administration and other external big hitters also came and gave various opinions on Ceragem's experience marketing. 

At the presentation, Professor Quo said, “It is true that experience marketing needs an authoritative academic theory system. However, that system is being prepared by the active research and efforts of the enterprise and scholars. Fortunately the gap of recognition between consumers and company is being reduced in this process.”
Meanwhile, the room was full with the online, offline media press association including Inmin Ilbo, Gwangmyeong Ilbo, and the Economy News (Gyeongjae Ilbo)  to cover the presentation of Ceragem which is building its reputation as a foreign capital enterprise contributing to society. Marketing scholars from several countries such as England, the U.S., and Australia sent a congratulatory letter for the official publishment of「Theory on Experience Marketing」.